REVIVE THE BRAND

AKD Solutions is a change consultancy agency that develops and transforms leaders, teams, and organisations. After establishing themselves in the industry, working with the likes of Holiday Inn and DB Schenker, they wanted a revamped tone of voice. We crafted a new identity that merged their wisdom from years of experience, with their eclectic team, and the fun interactive training they design for organisations.

CLEAR COPY THAT EXCITES

Once the new direction was green lit we worked with their SEO team to rewrite their website copy. Our writing was combined with consulting services, providing guidance on what to highlight and how. Among the new copy we added was an ‘Our Story’ section, and ‘Our Approach’ section to show their bespoke services and what sets them apart.

TONE OF VOICE GUIDE

We created a tone of voice guide to support their copy going forward. The guide clearly defined their new tone of voice and included writing guides to help them structure and create copy that is consistent.