DAILIES

Brand definition

Verbal identity

Brand messaging

REVIVE THE BRAND

We began with a discovery workshop to revitalise the way DAILIES view themselves and their relationship with their audience. Through the session we strengthened their brand identity, crafted their personality, pillars, core values, and unique traits. We also translated this visually with a new logo and typography. To gather the information, we provided a brand book which contained their brand messaging and visual guidelines.

A SPLASH OF COLOUR

DAILIES initially had a monochrome design, which fitted with the classy personality we had suggested for them. We introduced the cobalt blue as their third colour. Cobalt blue was a highly prized antique pigment in the 19th century with uses in arts and crafts, which aligns with DAILIES devotion to timeless and high quality cinema.

COPY THAT PAINTS SCENES

We wrote a website copy communicated their identity and offerings to their audiences.